Case files

Systems I've built, and the results they produced.

Four case studies in media buying, automation, growth operations, and trust & safety. Each reads like a short post — problem, what I did, result, tools. Every figure traces back to my resume or my own emails.

Case 01

Scaling a lead gen network from ~$2M to ~$5M a month

New verticals, new publishers, and a rebalanced buyer mix took monthly buyer spend from ~$2M to ~$5M.

~$2M → ~$5MMonthly buyer spend ~$75K/moAd spend run personally 15+Publisher partners

Growth StrategyMedia BuyingPartnerships

Case 02

Lead distribution & automated QA that let the network scale without quality dropping

The routing and QA layer that scores every lead and call before a buyer sees it, and the AI tool that caught suppliers sending junk.

40%Faster partner onboarding Every lead & callScored before delivery

AutomationAI AgentsAPI Integrations

Also built

Case 03

A driver training academy for a 60,000-driver network

Built CitizenShipper's training academy from scratch on Teachable, cutting training costs and improving driver recruiting and retention.

60,000Driver network Built from scratchOn Teachable

Growth OperationsContentRetention

Case 04

Stopping off-platform deals with contact-info-swap detection

A detection system that catches users swapping contact info to take deals off-platform — the latest upgrade tested on 174,000 real messages with zero new false positives.

174,000Messages tested 0New false positives

Trust & SafetyAutomationRevenue Protection

Case 05

An automated outbound lead engine at Nuvei

An outreach, CRM and lead-scoring engine that generated $1M+ in annual revenue, plus a pricing restructure that cut client fees 20%.

$1M+Annual revenue generated 20%Lower client fees

Sales AutomationCRMPricing