Experience

A growth leader who owns the number and builds the system.

7+ years across sales, sales automation, partnerships, and performance marketing. Titles, dates and figures match my resume exactly.

Head of Growth · NexLevel Direct

Sep 2025 – Present · Remote

Scaled monthly buyer spend from ~$2M to ~$5M by opening GLP-1 and telehealth verticals, recruiting new publishers, and rebalancing buyer mix across legal, insurance, and home services.
Led the media buying team and 15+ publisher partners end to end. Set each one up with tracking pixels, funnels, and automations, and owned recruitment, quality enforcement, caps, and payouts. Reported to the founder.
Personally ran ~$75K/month in Google Ads and Meta spend alongside the team, consistently at or under target CPL.
Grew O&O SEO properties to ~400 organic leads/month. Email and SMS re-engagement of aged and unsold leads added ~$20K/month in incremental revenue.
Set pricing across CPA, CPL, and CPQ models, and built the automated lead and call scoring that let the network grow without lead quality dropping.

Growth Marketing & GTM Engineering Lead · NexLevel Direct

Sep 2024 – Sep 2025 · Remote

Ran the network end to end: affiliate and publisher management, media buying, SEO, and lead delivery across MVA, personal injury, mass tort, Medicare, final expense, and auto and home insurance.
Built the lead delivery infrastructure (publisher traffic to CRM to buyer endpoints) and the automated QA that scores every lead and call before it reaches buyers.
Cut partner onboarding time 40% with a standardized integration playbook.

Head of Partnerships & Growth Operations · CitizenShipper

Jun 2022 – Sep 2024 · Remote

Secured 47+ strategic partnerships in the logistics and automotive sectors through a data-driven B2B expansion strategy.
Built the driver training academy on Teachable for a 60,000-driver network.
Built and run the system that detects contact-info swapping in platform messages. The latest upgrade was tested on 174,000 messages with zero new false positives.

Sales & Growth Automation Lead · Nuvei

Mar 2021 – Mar 2022 · Remote

Built an automated outbound lead engine (outreach, CRM workflows, lead scoring) that generated $1M+ in annual revenue.
Restructured pricing models with market data, cutting client fees 20% while increasing deal volume.

Regional Account Manager → Sales Associate · Chateau d'Ax

Apr 2017 – Mar 2021 · Toronto

Grew territory to $3M in annual sales (+40% over two years). Expanded the customer base 60% and added 15 key accounts, lifting company sales 25%.

Education

Bachelor of Arts, Information Technology · York University, Toronto

Skills

Growth Strategy & P&L Pricing (CPA / CPL / CPQ) Team Leadership

Media Buying (Google, Meta) SEO Affiliate & Publisher Partnerships

Email & SMS Lifecycle Lead re-engagement

Funnels, Tracking & Attribution CRM & Marketing Automation API Integrations AI Agents

n8n Zapier Teachable Webhooks Enrichment waterfalls Sequencers Google Ads Meta Ads

Contact

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