The problem

Nuvei's outbound motion needed to generate qualified pipeline at scale, and its pricing needed to stay competitive without eroding deal volume. Both are jobs for systems, not spreadsheets.

What I did

  • Built an automated outbound lead engine — outreach, CRM workflows, and lead scoring.
  • Restructured pricing models using market data.

The outbound engine generated $1M+ in annual revenue.

The result

$1M+Annual revenue generated
20%Lower client fees
  • The automated outbound engine generated $1M+ in annual revenue.
  • The pricing restructure cut client fees 20% while deal volume went up.

Tools

Outbound automationCRM workflowsLead scoringPricing & market data